Course Description

Derek and Valerie Champagne

Valerie Champagne is the Director of Research & Development for The Artist Evolution, a full service marketing agency. With a BA in Psychology and a decade of creating marketing campaigns, Valerie has developed an effective system for developing memorable brands, researching the competition, identifying target customers, developing unique messaging, and creating go-to-market campaigns. Derek Champagne is a serial entrepreneur with over 15 years of experience developing effective marketing campaigns. He is the Founder & CEO of The Artist Evolution, A full service agency building memorable brands, marketing tools and campaigns for startups to household brands. Derek is also the author of the best-selling marketing book: Don't Buy a Duck and the host of the Business Leadership Series podcast.

Course curriculum

  • 1

    Module 1: Introduction

    • Introduction: Value of marketing

    • Selecting Your Marketing Team

    • Worksheet: Selecting Your Marketing Team

    • Reminder: Download and Save Worksheets
  • 2

    Module 2: Branding

    • Who am I?

    • Worksheet: Who Am I?

    • Target Segmentation

    • Worksheet: Target Segmentation

    • Your Corporate Identity

    • Brand Standards Guide Example

    • Worksheet: Your Brand Standards

    • Your Marketing Tools

    • Worksheet: Marketing Tools Assesment
  • 3

    Module 3: Research

    • Industry Research

    • Worksheet: Industry Research

    • Demographic and Geographic

    • Worksheet: Demographic and Geographic Research

    • Competition Research

    • Worksheet: Competition Research

    • Target Research

    • Worksheet: Target Research

    • Non-Profit Research

    • Worksheet: Non-Profit Research
  • 4

    Module 4: Digital

    • Online Listings

    • Worksheet: Online Listing

    • Website Edits and Upgrades

    • Checklist: Website Edits and Upgrades

    • Reputation Management

    • Google Ads

    • Worksheet: Google Ads
  • 5

    Module 5: Social Media

    • LinkedIn

    • Checklist: LinkedIn

    • Snapchat

    • Facebook

    • Other Social Media

    • Influencer Marketing

    • Social Media Ads

    • Social Media Ads
  • 6

    Module 6: Email Marketing

    • Email Marketing
  • 7

    Module 7: Traditional Media & Other tools

    • Integrated Marketing Campaign

    • Checklist: Integrated Marketing Campaign

    • Brand Video

    • Media Release Form Sample

    • Traditional Media 1

    • Checklist: Traditonal Media 1

    • Traditional Media 2

    • Checklist: Traditional Media 2

    • DOOH (Digital Out Of Home)

    • Marketing Via Association

    • Street Teams
  • 8

    Module 8: Thought Leadership

    • Thought Leadership

    • Podcast

    • Worksheet: Podcast launch and promotion

    • Building Your Content Calendar

    • Worksheet: Building your content calendar
  • 9

    Module 9: Internal Marketing

    • Internal Marketing

    • Checklist: Internal Marketing

    • Referrals
  • 10

    Module 10: Public Relations

    • Press Releases

    • Press Release Sample

    • Press Release Template

    • Causal Marketing
  • 11

    Module 11: Budget

    • Your Marketing Budget
  • 12

    Module 12: Action Steps

    • Mini Marketing SWOTT Analysis

    • Checklist: SWOTT Analysis

    • Marketing Plan

    • Template for Marketing Plan

    • Final Video

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.